Marketing Analytics

Tableau helps marketers see and understand data. Connect to your technology platforms, combine your data, enable intuitive marketing analytics, and report on and share what matters most, in real time. Whether it's social analytics, web analytics, customer data, or a mix of them all, Tableau is flexible enough to meet your department's unique challenges and powerful enough to answer the most curious marketer's questions. Marketers with Tableau can make better decisions, act with confidence, and demonstrate their impact.

How data-driven is your marketing strategy?

It's important to know how your analytics are preparing you for success today in order to progress tomorrow. In this whitepaper, you'll find a framework to help you assess your department's level of analytical maturity, so you know what steps to take next.

Read the whitepaper

The Marketing Accountability Imperative

The Forbes CMO Practice conducted research with over 800 CMOs and 50 subject matter experts on how marketers quantify and communicate the value they create. An executives summary of the report, titled "Marketing Accountability: A CEO Blueprint for Driving Enterprise Value by Maximizing The Effectiveness Of Sales And Marketing Investments, Strategies and Actions," is available now.

Marketing Accountability Report Executive Summary

Research from the Forbes CMO practice found that marketing is more important than ever to the growth and value of the enterprise, despite increased pressures to demonstrate the financial impact of marketing investment.

Learn 6 Ways CMOs Are Driving Shareholder Value

Tableau CMO Elissa Fink hosts the research team from the Forbes CMO Practice to discuss the specific ways progressive CMOs are generating more growth, profits, and enterprise value from their marketing strategies and investments.

Exploring Marketing analytics in Tableau

The Ad Council uses Tableau to save lives

The non-profit behind iconic and effective public service campaigns is leveraging analytics to measure, demonstrate and grow their impact.

Watch the presentation

How Tableau marketing uses Tableau: Webinar

See specific use cases from across Tableau's marketing department and learn how dashboards and integrated data sources empower better decisions. From the top of the funnel to the bottom, see how Tableau marketing relies on data to drive strategy, manage resources, and uncover new opportunities.

Watch the webinar

As a marketer, it's fantastic to be able to immediately see the responses and actions that consumers are taking based on changes or enhancements to the site. It helps us know when our actions are making a difference and gives us the confidence to determine next steps in our strategy.