With Tableau, it’s possible to bring marketing data together to get unprecedented insight into your digital media spending, social media, website performance, customer journeys and beyond. See what a powerful and intuitive analytics platform can do to answer the most curious marketer's questions and create a data culture in your organization.
Already a customer? Check out our curated resources for marketing analytics success.
Marketing Leadership KPI Dashboard
Marketing Campaign Activity Calendar
Blog Performance by Page Views
Digital Marketing Campaign Performance
Get expert-built dashboards to address marketing specific business needs with Accelerators on the Tableau Exchange.
Learn about the do’s and don’ts of marketing analytics to help your marketing team create and use effective dashboards for managing and deploying marketing analytics.
A new approach was needed to reduce time-to-insight for our clients, as well as create a more comprehensive overview of the entire marketing funnel, not just the top.
Lisette HagenaarsMarket Research Team Lead, Dentsu Aegis
If we didn’t have Tableau, we would be behind where we are today and need more staff to do the same amount of work. These consumable, dynamic dashboards are making a really big difference for us and our customers.
Andrew RichardsonVice President, Analytics and Marketing Science, Tinuiti
Keep a pulse on the impact of social media with these 4 charts that track engagement, organic performance, sentiment, and reach.
Explore Marketo starters and get insights more quickly for campaign performance, customer activity, and website engagement.
No more juggling countless spreadsheets from multiple platforms. Get a complete picture of social media performance and spend more time developing insights.
For REI it's incredibly important for us to think about how we can leverage analytics as a competitive advantage to discover insights and provide a better customer experience for the customers that we've serviced for 78 years—and continue to do so in the future.
Clinton FowlerDirector of Customer and Advanced Analytics, REI
It's important to know how your analytics are preparing you for success today in order to progress tomorrow. In this whitepaper, you'll find a framework to help you assess your department's level of analytical maturity, so you know what steps to take next.
Learn how online retailer zulily is using Google BigQuery and Tableau to achieve its goals while removing bottlenecks from the data and analytics process.
Learn how TeamSnap automates its data transfers from the three largest ad platforms, Adwords, DoubleClick, and YouTube, into its BigQuery platform to make its media budget go further.
See how Google Cloud Platform (GCP) and Tableau provide a solution to unify marketing data while driving faster decisions, without requiring expert analysts or complex workflows.
During this webinar, hear from Tableau’s Director of Marketing Operations, Mike Braund, as he explains how he asks and answers questions with data – all the data – from Salesforce.com to Eloqua, Drupal to Google Analytics, AtTask to Smartsheet, and more.
Access virtual user groups, find answers, and meet other marketers using Tableau.
Interact with more dashboards on Tableau Public to find out how global marketing organizations are using Tableau for digital marketing, social media, and content marketing.
