Tableau helps marketers see and understand data. Connect to your technology platforms, combine your data, enable intuitive marketing analytics, and report on and share what matters most, in real time. Whether it's social analytics, web analytics, customer data, or a mix of them all, Tableau is flexible enough to meet your department's unique challenges and powerful enough to answer the most curious marketer's questions. Marketers with Tableau can make better decisions, act with confidence, and demonstrate their impact.
How marketers are using Tableau
As a marketer, it's fantastic to be able to immediately see the responses and actions that consumers are taking based on changes or enhancements to the site. It helps us know when our actions are making a difference and gives us the confidence to determine next steps in our strategy.
Discover data-driven marketing innovations
Sony harnesses music streaming data to optimize marketing efficiency with Tableau
See how how Tableau significantly reduced the effort of creating reports despite growing data volumes, and how visual dashboards enable insights for revenue growth and more efficient marketing measures.Learn more
Wells Fargo leverages Tableau to tell the collective story of the customer
See how Wells Fargo wrangled data from over 70 million customers to redesign its customer banking portal.See the customer story
REI stays competitive with clear customer insights for a personalized retail experience
Learn how REI leverages analytics as a competitive advantage to discover insights that help provide a better customer experience and elevate their impact in the marketplace.Watch now
How Tableau marketing uses Tableau: Webinar
See specific use cases from across Tableau's marketing department and learn how dashboards and integrated data sources empower better decisions. From the top of the funnel to the bottom, see how Tableau marketing relies on data to drive strategy, manage resources, and uncover new opportunities.Watch the webinar