The Marketing Analytics Evolution

How Data-Driven is Your Organization?

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See where your team lands on the spectrum of analytical maturity, and what steps to take next.

Making better and faster decisions with data is becoming mission-critical for marketing organizations. And with new technologies and channels popping up every day, marketers must adapt and evolve their analytics strategies, skills, and data solutions to stay competitive.

So, whether your marketing team is crawling, walking or running with data, it’s important to know how your analytics are working toward success today in order to progress tomorrow.

In this report, you’ll find a framework to help you assess your organization’s level of analytical maturity in several categories including:

  • Marketing tactics and reporting
  • Business strategy
  • Operations and data governance
  • Data skills and analytical talent
  • Organizational data culture

Learn where your marketing team stands with data, and take the next step towards data-driven marketing.

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It’s helped us say, here’s the issue, here’s the problem, and here’s what we’re going to do.

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.



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