Driving Ad ROI with Google and Tableau: TeamSnap’s Story
One of the hardest parts about understanding your digital advertising’s impact is getting the right data, in the right place. To do so, many marketers either download spreadsheets or build out ETL processes--both of which take time away from data analysis.
Google is taking this challenge on by automating the transfer of all of the data from its three largest ad platforms, Adwords, DoubleClick, and YouTube, straight into its BigQuery platform. And with the Tableau platform you can analyze, interact and deploy this up-to-date advertising data across your organization with trust and confidence.
In this webcast, Ken McDonald of TeamSnap shows you how he used Google Cloud and Tableau to make his media budget go further, including:
- Using Tableau and Big Query to pull together advertising data from disparate data sources.
- Creating dashboards that provide a macro view to TeamSnap’s advertising efforts.
- Optimizing advertising efforts by prioritizing campaigns based on costs vs the lifetime value of customers acquired through advertising.
Check out the rest of the Data-Driven Marketing webinar series.