Tableau for Industries

Retail and consumer goods analytics

Boost supply chain agility, empower smarter decision-making, and deliver personalized omnichannel experiences



Transform your data into actionable insights

Retail and consumer good organizations must turn to data to stay ahead of the curve. Explore a key industry use case to see how the supply chain optimization dashboard allows retailers to better understand their digitally connected supply chain and more effectively manage disruptions.

See the dashboard in action
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Customer story

Mondelēz International

Learn how this confectionary and snack manufacturer embraced digital procurement, cutting spending by millions of dollars and saving 7,000 hours a year.

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Tableau is a very powerful tool that gives us visibility into the things we want to see, at the level that we want—and allows us to see it very quickly.

Person stocking shelves

REI uses clearer customer insights to deliver personalized experiences

Learn how enhanced customer analytics helps REI provide more impactful customer experiences.

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Jack Daniels Cooperage

Brown-Forman transforms marketing strategy with Tableau

Discover how this spirits producer uses visual analytics to drive brand awareness and gain transparency into SKUs from 160 countries.

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McDonald's storefront

McDonald’s delivers a better customer experience with Tableau

See how McDonald’s managers use interactive dashboards to benchmark performance against other restaurants and enable more efficient service.

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Try Tableau for free

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Choose the best analytics option for you

Salesforce and Tableau

A complete intelligence platform built on the world’s #1 CRM, Salesforce, CRM Analytics offers retail and consumer goods companies a native analytics experience. To boost productivity, Salesforce users can surface intelligent, actionable insights—right within their workflow. Explore Salesforce solutions for retail and consumer goods.

Astro with Tableau logo

Tableau for departments

Departments across organizations worldwide are empowering their people with data. Learn how departments are driving business forward with Tableau.

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Technology integrations

Organizations are finding opportunities to integrate Tableau with their existing technologies to drive business forward.

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