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Lai Tuck Weng, Founder of Edge Digital, used Tableau in previous roles at other companies to solve similar data problems. He remembers finding Tableau the most affordable and efficient tool, perfect for meeting his challenges at his current startup.
At Edge Digital, Tuck Weng realized that he needed to find an analytics solution that could help solve the pressing compliance concerns—one that was also scalable for his growing business.
“I needed a reliable tool that can quickly and easily help me solve big data challenges for both my company and clients. I was looking for something without complex theories or the need for engineering support,” said Tuck Weng about his reason for deciding on Tableau.
As the main person interacting with the company and client data, Tuck Weng could start gathering insights within days of integrating Tableau into existing work processes, with the help of Tableau’s online community and training resources. As a Tableau customer for almost two years now, Edge Digital has since purchased two seats of Tableau Desktop and the team has fully adopted Tableau in day-to-day market research and analysis work.
This is only the beginning for Tuck Weng and his team: “The company is growing and I would like to use Tableau for even deeper analysis, as a supportive tool for faster, better decision making in media neutral programmatic buying for instance.”