Tableau Total Cost of Ownership

Two industry analysts show Tableau has a lower cost of ownership than alternatives

Gartner Survey Analysis: Analytics and Business Intelligence Platform Ownership Costs

The cost to deploy Modern BI platforms like Tableau is 39% lower per user over three years compared to “megavendor” solutions.

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Tableau Total Cost of Ownership Study from International Institute of IT Economics (IIIE)

The cost to deploy Tableau is 29% lower than Power BI. Lower cost was attributed to efficient data analysis and exploration.

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Why you should look at your solution's total cost of ownership

Software license cost represents a relatively small component of the overall cost of owning and maintaining a business intelligence (BI) platform. The complexity of licensing options and disjointed product suites make it difficult to fully understand the true total cost of ownership of BI.

When selecting a modern BI platform, buyers should consider the overall multi-year cost of deployment across the enterprise, relative to the value it delivers, including:

  • Additional Costs to Deploy Full Functionality

    When considering a BI platform, buyers must consider the multi-year cost of infrastructure, deployment, maintenance, and the IT full-time employees (FTE) required to deploy and scale the system. IT FTE cost is the most significant driver of TCO for most organizations. Because Tableau is a flexible, enterprise platform, it doesn’t require you to adopt multiple products in order to be successful. The result is lower licensing costs, with less long-term demand on IT.

  • Future Scalability

    As more people start relying on your BI deployment over time, use cases get more complex, and the underlying technologies required to support them can change. For example, if you need to add additional infrastructure, external service providers, or additional headcount in order to scale and evolve, your costs can increase exponentially. Tableau is one integrated and extensible platform with the flexibility to work with any data strategy—so you can ensure that it is the right solution now and in the future.

  • Time to Market and Adoption

    An often overlooked factor in TCO is the time it takes to build and deploy a solution to users across an organization. A BI platform is only impactful if employees use it. When everyone in an organization can find new insights in their data, the TCO is often offset, and far outweighed, by the benefits. Tableau is dedicated to customer success, offering training, forums, and a robust community, so employees can find more insights in less time. The TCO of a BI platform should always be evaluated relative to the value it delivers to the organization.

I can tell you that easily it runs into 10,000-20,000 man hours in terms of productivity generated because of the automation and standardization you get out of Tableau. But more than that, to me it’s the business value—and you cannot really put a price on it.

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Case Study

Discover how Brown-Forman, maker of Jack Daniels, adopted Tableau's subscription model for flexibility and lower up-front investment.

BI & Analytics Evaluation Guide

Learn how to evaluate and select your business intelligence platform.

How to Evaluate a Business Intelligence Platform for your Organization

Join the 2-part webinar series to learn how to make the most strategic decision when selecting an analytics platform that's right for your unique environment.

Tableau provides more value, at a lower overall cost