Using Social Media Analytics for Insight

Social media data is a trending topic these days. But like all data, it's only meaningful if you can understand and gain insights from it. Applying analytics to social media data is actually pretty easy, so long as you have the right tools. But how do you go about doing that? What are your options? And--perhaps most importantly-- what can you hope to gain from it?
Daniel Hom
October 2, 2013
Social media data is a trending topic these days. But like all data, it's only meaningful if you can understand and gain insights from it. Applying analytics to social media data is actually pretty easy, so long as you have the right tools. But how do you go about doing that? What are your options? And--perhaps most importantly-- what can you hope to gain from it?

One of social media's strengths is that it can act as a barometer of brand awareness--a reflection of what consumers are saying. In the following video, we demonstrate this by comparing various electric car brands to see who comes out on top in terms of social media buzz.

This video also briefly covers:

  • Why "Hey girl..." is one of Tableau's highest-rated posts
  • Examples of social media dashboards
  • How to collect social data using Tableau partner DataSift
  • How to connect to and analyze that data in Tableau

Explore other social media examples on our solutions page.

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