Gartner Magic Quadrant Report Is Out – Tableau Progresses!

The 2011 Gartner Magic Quadrant report is out. You can get your copy of the Gartner Magic Quadrant report now. We're pleased to be positioned as a “Challenger” based on Gartner’s assessment of our “ability to execute” and “completeness of vision”. See the Magic Quadrant image (the image was created by Gartner, not using Tableau's applications).

We were struck by the interesting trends that Gartner observed and in particular their observations about the struggles between business users’ needs for ease of use and IT’s needs for control.

Specifically, Gartner wrote “The demand side of the BI platform market in 2010 was defined by an intensified struggle between business users' need for ease of use and flexibility on the one hand, and IT's need for standards and control on the other.”

The analysts went on to write, “With ‘ease of use’ now surpassing ‘functionality’ for the first time as the dominant BI platform buying criterion in research conducted for this report, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms — with or without IT's consent.”

Gartner's highly regarded Magic Quadrant for Business Intelligence is based on Gartner’s detailed customer surveys, interviews and analysis. We have seen that many organizations will only consider software vendors that appear on the Magic Quadrant.

Again, you can access a copy of the report here.

By the way, Gartner typically releases more detailed reports with rankings of business intelligence software providers. When those are available, we’ll share them here.

* Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted January 27, 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular

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