MillerCoors’ sales team regularly compiles data to identify the most profitable products for retailers. Before Tableau, MillerCoors’ sales team had to manually extract data from countless Excel reports—often working through the weekend to understand the data.
With Tableau Online, Jim Webb, Director of Customer Solutions explains: “In the car, in the parking lot, 15 minutes before their meeting, they can pull down the full sales report and see what they need to address with the retailer and pull together some key opportunities to help our retailer grow the size and value of their beer category.”
“When our team sells, they’re doing it with an iPad over the bar and everybody's busy. And without a cloud-based solution that they can pull down on a mobile device, it's a really difficult conversation to have,” explains Jim.
Tableau Online fits in with the mobile nature of MillerCoors’ sales force, giving them the flexibility to bring data into daily conversations.
“A cloud-based solution for us was really the fastest and easiest way to bring some of this insight to our customers,” says Jim. “Tableau Online in particular was a really great way to deliver that based on the mobile nature of our sales force and based on the selling cycle that they deal with.”