Learning

Whitepapers

Access our complete library


Tableau is an analytics and BI leader

Gartner has named Tableau a leader for the fifth year in a row.

Read the report to find out why.

Get the report
Data Visualization
Visualization: Set Your Analytics Users Free

Visual data discovery tools are a relatively new addition to the spectrum of business intelligence solutions. Data collected by the Aberdeen Group, found that employees in organizations that used...

Social Media Analytics
3 Ways to Measure Social Media Like a Genius

Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring, and measuring...

Working with Data
Go Beyond Excel to Analyze Your Data

Excel has its uses. But it's not always the best fit for the analytics job. Whether the data is out of date, or multiple versions of the same file are circulating among employees, limitations...

Tableau Server Scalability Explained

Tableau Server is a solution for enterprises, and this means one of the most crucial features is the potential for massive scalability. To serve as an example, we deployed one of the largest...

Business Intelligence
Why Business Analytics in the Cloud?

Many business are moving to the cloud for sales data, marketing data, even financial and HR data. But is the cloud right for business analytics? And how should you even begin to think about the...

Business Intelligence
This Changes Everything: Mobile Analytics and the Future of Business

Mobile analytics is at the core of a shifting business intelligence industry. With data-rich, interactive dashboards that can be accessed and explored on any device, a competitive advantage is...

Business Dashboards
6 Tips for Better Sales Performance Dashboards

Having an accurate visualization of your sales data means more powerful pipeline insights. It means people will listen to you, and you can skip bureaucracy to drive the bottom line forward and...

Working with Data
5 Tips to Get More from Google Analytics

Google Analytics provides many great features for your website visitor, source, and conversion tracking. And there’s even more you can do when you take full advantage of all your data Google...

Data Visualization
The Economist: Fostering a data-driven culture

Fostering a data-driven culture is an Economist Intelligence Unit report. It explores the challenges in nurturing a data-driven culture, and what companies can do to meet them.

Business Dashboards
Designing Efficient Workbooks

At Tableau, we seek to change how people view, interact with, and understand data. As a result, we do not attempt to deliver the same kind of experience as traditional enterprise BI platforms....