In today’s retail market, consumers not only appreciate, but expect a personalized omni-channel experience. And retailers are leveraging technologies like augmented reality, machine learning, and natural language processing to gain a deeper understanding of consumers’ wants and needs.
As a result, retailers are tasked with transforming massive volumes of data into actionable insights. Key performance indicators will continue to shift and more than ever, organizations need to be prepared to adapt. Analytics will continue to drive strategy, execution, and innovation—for both the customer experience and internal operations. Download this paper for the hottest retail analytics trends that will impact retailers in 2018.