Retail and Wholesale Analytics

With tight margins, volatile markets, and changing customer demands, retailers and wholesalers can’t rely on intuition alone to drive growth and adapt to change. They need data-guided insights. Retailers are turning to Tableau to give them the visual analytics insights to respond to the demands of the industry. Over 80% of the top 100 retailers and over 7,000 retail and consumer goods companies around the world trust Tableau to help them understand their data and take action.

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Advance your leadership in data-driven outcomes at Tableau Conference. Whether it’s staying competitive, understanding your customer, or identifying operational efficiencies, you’ll find out how visionary ideas are becoming reality—and network with others like you who are making it happen.

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2018 Retail Trends

Five trends that will shape the retail market in 2018

In today’s retail market, consumers not only appreciate, but expect a personalized omni-channel experience. And retailers are leveraging technologies like augmented reality, machine learning, and natural language processing to gain a deeper understanding of consumers’ wants and needs. Now, more than ever, retailers need to be prepared to adapt. Download this paper for the hottest retail analytics trends that will impact retailers in 2018.

Natural language generation augments visual retail analytics

NLP, NLQ, and NLG are all important acronyms affecting our interactions with computers. You may not realize that you know these terms, but everyday, you're flooded with references to Alexa, Siri, and Google Assistant. When people combine interactive visual analysis with a narrative, using natural language generation, they can consume, understand, think, and act much quicker vs. analyzing raw data in a spreadsheet or a static report.

Check Out These NRF Highlights!

Walmart & Coca-Cola join forces with Tableau as the unifying factor

Retail is a very competitive environment. That's why Coca-Cola and Walmart joined together via Tableau to share more data, build more trust, and strengthen the relationship. Doug Waller, the Director of Shopper Insights at Coca-Cola, will explain how these companies work together to share information to gain insights and solve common problems while maintaining the IP of Tableau dashboards.

Francois Ajenstat of Tableau talks using analytics in context

RIS News' Editor Tim Denman talks to Francois Ajenstat, Chief Product Officer, Tableau Software, about how to stay cutting edge in retail, as well as how to use analytics data in context, during NRF's 2018 Big Show in New York.

Top 10 retail analytics dashboards for better performance

It’s no secret that business intelligence is having a massive impact on retail and consumer goods organizations. Retailers are rapidly turning to analytics to scale and develop competitive advantages and they’re using data visualization and interactive dashboards to create massive business value. In this whitepaper, we’ve curated ten types of dashboards leading retailers are using to do more with data and step-by-step guides on how to use them.

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See retail dashboards in action!

Check out this quick walk-though of dashboards to analyze stock availability and product promotions. See what categories have availability problems and which stores are most affected. Plus,learn how to quickly identify if promotions are cannibalizing sales.

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How Retailers are Using Tableau

Abercrombie & Fitch forecasts regional product inventory and improves customer service from screen to store

Abercrombie & Fitch puts customers and their needs at the center of all they do, and with help from Tableau, they identify key metrics to make sure the right product is available when someone wishes to buy it. Providing a seamless experience between the store and online is first priority to deliver the quality, personal service that customers want.

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HelloFresh boosts digital marketing campaigns, increasing conversion rates with Tableau

Learn how HelloFresh deployed the Tableau platform to centralize global performance reporting, saving 10-20 man hours per day and providing regional sales and marketing teams with real-time data for nimble decision making. As a result, the HelloFresh marketing team can react to trends in customer behavior and optimize marketing campaigns on-the-fly, leading to better conversion rates and improved customer loyalty.

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Scaling self-service analytics at Chipotle

In the past, Chipotle’s use of data visualization and self-service analytics was limited. That strategy shifted in early 2017, as the company developed and rolled out their most important key performance indicators (KPIs) to over 800 top leaders via Tableau dashboards. Watch this webinar to learn how Chipotle continued to make great strides toward becoming a truly data-driven organization.

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REI stays competitive with clear customer insights for a personalized retail experience

Learn how REI leverages analytics as a competitive advantage to discover insights that help provide a better customer experience and elevate their impact in the marketplace.

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Kimberly-Clark saves thousands of dollars, without straining resources

We’re continually impressed by stories of customers driving innovation and making an impact with data. Kimberly-Clark, a Fortune 500 provider of personal care products, uses Tableau in conjunction with the Amazon Redshift data warehouse from AWS and Panoply to drive self-service retail analytics at scale. Read our blog to learn more about the cost and time savings they achieved while also putting the power of Tableau in more hands.

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It increases our sales; it decreases our costs—there’s a direct impact. It just gets you insight faster. Of all the goals that you might have in your position, you can just accomplish them faster and better (with Tableau.) I think it has a huge, positive, rippling effect across the org

How Wayfair and Pepsi use visual analysis to drive business results

Learn from, Jeff Huckaby, Global Market Segment Director, Retail & Consumer Goods, for Tableau, and Lee Feinberg, Founder and President of DecisionViz, a Tableau partner, how visual analysis works, the advantages of the self-service model, and see examples of how retailers and CPG companies are using it successfully.

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Sony Pictures: Visualizing the big picture with machine learning

To stay ahead of rapid changes in the industry, Sony Pictures Home Entertainment and partner, Algomus have deployed advanced artificial intelligence and machine learning applications with Tableau to create a robust, scalable, and self-service business intelligence platform. In this webinar you will learn how they did it, and the business value they have realized.

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How to successfully deploy retail analytics and drive results

Finding success in self-service analytics requires overcoming the data silos and the entrenched, static reporting practices that plague most retailers. To remain competitive, retailers must create a road map toward an analytics approach that enables line-of-business managers to quickly grasp trends that drive the business forward. To achieve that goal, it's important that retailers embrace the five key components of a successful self-service analytics strategy.

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Let's get technical. Bring IT into the discussion.

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