Retail and Wholesale Analytics

With tight margins, volatile markets, and changing customer demands, retailers and wholesalers can’t rely on intuition alone to drive growth and adapt to change. They need data-guided insights. Retailers are turning to Tableau to give them the visual analytics insights to respond to the demands of the industry. Over 80% of the top 100 retailers and over 7,000 retail and consumer goods companies around the world trust Tableau to help them understand their data and take action.

Top retailers know that by looking across datasets, you can optimize product mix and inventory by season, market, or segment in a few clicks. Zoom in to a period or market, compare individual stores or locations, or get the bigger picture across all your operations to create sustainable, profitable strategies. When conditions change, you’re ready with a data engine that handles vast amounts of information in real time. Explore below some of the creative ways retailers are using the Tableau platform across the enterprise.

Check Out These NRF Highlights!

Walmart & Coca-Cola join forces with Tableau as the unifying factor

Retail is a very competitive environment. That's why Coca-Cola and Walmart joined together via Tableau to share more data, build more trust, and strengthen the relationship. Doug Waller, the Director of Shopper Insights at Coca-Cola, will explain how these companies work together to share information to gain insights and solve common problems while maintaining the IP of Tableau dashboards.

Francois Ajenstat of Tableau talks using analytics in context

RIS News' Editor Tim Denman talks to Francois Ajenstat, Chief Product Officer, Tableau Software, about how to stay cutting edge in retail, as well as how to use analytics data in context, during NRF's 2018 Big Show in New York.

2018 Retail Trends

Five Trends That Will Shape the Retail Market in 2018

In today’s retail market, consumers not only appreciate, but expect a personalized omni-channel experience. And retailers are leveraging technologies like augmented reality, machine learning, and natural language processing to gain a deeper understanding of consumers’ wants and needs. Now, more than ever, retailers need to be prepared to adapt. Download this paper for the hottest retail analytics trends that will impact retailers in 2018.

In-focus - Natural Language Generation augments visual analytics improving data access for retailers

NLP, NLQ, and NLG are all important acronyms affecting our interactions with computers. You may not realize that you know these terms, but everyday, you're flooded with references to Alexa, Siri, and Google Assistant. When people combine interactive visual analysis with a narrative, using natural language generation, they can consume, understand, think, and act much quicker vs. analyzing raw data in a spreadsheet or a static report.

Top 10 Retail Analytics Dashboards For Better Performance

It’s no secret that business intelligence is having a massive impact on retail and consumer goods organizations. Retailers are rapidly turning to analytics to scale and develop competitive advantages and they’re using data visualization and interactive dashboards to create massive business value. In this whitepaper, we’ve curated ten types of dashboards leading retailers are using to do more with data and step-by-step guides on how to use them.

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How Retailers Already Use Tableau

HelloFresh boosts digital marketing campaigns, increasing conversion rates with Tableau

Learn how HelloFresh deployed the Tableau platform to centralize global performance reporting, saving 10-20 man hours per day and providing regional sales and marketing teams with real-time data for nimble decision making. As a result, the HelloFresh marketing team can react to trends in customer behavior and optimize marketing campaigns on-the-fly, leading to better conversion rates and improved customer loyalty.

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Scaling Self-Service Analytics at Chipotle

In the past, Chipotle’s use of data visualization and self-service analytics was limited. That strategy shifted in early 2017, as the company developed and rolled out their most important key performance indicators (KPIs) to over 800 top leaders via Tableau dashboards. Watch this webinar to learn how Chipotle continued to make great strides toward becoming a truly data-driven organization.

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Groupon saves days on reporting time with Tableau

Groupon, a global e-commerce company, uses Tableau to make decisions about website structure, merchandising, and mobile optimization. Hear how the product team combines all of this data into an interactive visualization that summarizes performance – allowing the team to see an overall view or drill down into a particular segment.

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It increases our sales; it decreases our costs—there’s a direct impact. It just gets you insight faster. Of all the goals that you might have in your position, you can just accomplish them faster and better (with Tableau.) I think it has a huge, positive, rippling effect across the org

How Wayfair and Pepsi use visual analysis to drive business results

Learn from, Jeff Huckaby, Global Market Segment Director, Retail & Consumer Goods, for Tableau, and Lee Feinberg, Founder and President of DecisionViz, a Tableau partner, how visual analysis works, the advantages of the self-service model, and see examples of how retailers and CPG companies are using it successfully.

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How to Successfully Deploy Retail Analytics and Drive Results

Finding success in self-service analytics requires overcoming the data silos and the entrenched, static reporting practices that plague most retailers. To remain competitive, retailers must create a road map toward an analytics approach that enables line-of-business managers to quickly grasp trends that drive the business forward. To achieve that goal, it's important that retailers embrace the five key components of a successful self-service analytics strategy.

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