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With tight margins, volatile markets, and changing customer demands, retailers and wholesalers can’t rely on intuition alone to drive growth and adapt to change. They need data-guided insights. Retailers are turning to Tableau to give them the visual analytics insights to respond to the demands of the industry. Over 80% of the top 100 retailers and over 7,000 retail and consumer goods companies around the world trust Tableau to help them understand their data and take action.
Top retailers know that by looking across datasets, you can optimize product mix and inventory by season, market, or segment in a few clicks. Zoom in to a period or market, compare individual stores or locations, or get the bigger picture across all your operations to create sustainable, profitable strategies. When conditions change, you’re ready with a data engine that handles vast amounts of information in real time. Explore below some of the creative ways retailers are using the Tableau platform across the enterprise.
It’s no secret that business intelligence is having a massive impact on retail and consumer goods organizations. Retailers are rapidly turning to analytics to scale and develop competitive advantages and they’re using data visualization and interactive dashboards to create massive business value. In this whitepaper, we’ve curated ten types of dashboards leading retailers are using to do more with data and step-by-step guides on how to use them.Read now
Learn how HelloFresh deployed the Tableau platform to centralize global performance reporting, saving 10-20 man hours per day and providing regional sales and marketing teams with real-time data for nimble decision making. As a result, the HelloFresh marketing team can react to trends in customer behavior and optimize marketing campaigns on-the-fly, leading to better conversion rates and improved customer loyalty.View the case study
In the past, Chipotle’s use of data visualization and self-service analytics was limited. That strategy shifted in early 2017, as the company developed and rolled out their most important key performance indicators (KPIs) to over 800 top leaders via Tableau dashboards. Watch this webinar to learn how Chipotle continued to make great strides toward becoming a truly data-driven organization.Watch the webinar
Groupon, a global e-commerce company, uses Tableau to make decisions about website structure, merchandising, and mobile optimization. Hear how the product team combines all of this data into an interactive visualization that summarizes performance – allowing the team to see an overall view or drill down into a particular segment.watch now
It increases our sales; it decreases our costs—there’s a direct impact. It just gets you insight faster. Of all the goals that you might have in your position, you can just accomplish them faster and better (with Tableau.) I think it has a huge, positive, rippling effect across the org
Learn from, Jeff Huckaby, Global Market Segment Director, Retail & Consumer Goods, for Tableau, and Lee Feinberg, Founder and President of DecisionViz, a Tableau partner, how visual analysis works, the advantages of the self-service model, and see examples of how retailers and CPG companies are using it successfully.Read the Whitepaper
Finding success in self-service analytics requires overcoming the data silos and the entrenched, static reporting practices that plague most retailers. To remain competitive, retailers must create a road map toward an analytics approach that enables line-of-business managers to quickly grasp trends that drive the business forward. To achieve that goal, it's important that retailers embrace the five key components of a successful self-service analytics strategy.Get the iPaper