Trying to stay relevant with customers and use data more strategically wasn’t easy; legacy actions and staff behaviors were challenged. In fact, Nissan reimagined data-related roles and implemented a support model, emphasizing data management, certification, and citizen development with staff. This prompted data advocacy from leadership, greater collaboration, and helped everyone speak the same data language. “What felt like a brick wall between the business and Information Systems team also came down as data formed the unifying bridge to help them achieve the best outcomes,” explained Danielle.
There is now enterprise Tableau adoption from headquarters into the supply chain, at every nationwide Nissan or Infiniti dealership, and affiliate locations. Visual analytics shared worldwide track sales effectiveness, production, optimal vehicle delivery, online customer interactions, and more. This has rooted operations in data, helped Nissan thrive, meet demand, and developed “global unity on data context and synergy that never existed,” concluded Danielle.