Tableau: Can you talk about your partner network?
Noemi: On the issue of volume, we were saying that Club Premier is a company that has more than 100 affiliates and more than 3 million customers.
So for the same reason this crosschecking of information takes us to a very detailed level of accumulation and redemption for each of our partners within each of the partners.
In addition to this, we have partners that are the retail branch that send us information to the SKU level. So for us, information is extremely important and the volume of information is very, very heavy. Both comparing us as a company and with retail.
Tableau: Which departments use Tableau?
Noemi: Initially it began with an area that in this case is retail. The objective of this area is to see what the movement is for each of the partners and what is the profitability for each of our partners. That is why we started with that business.
But the goal of having Tableau is to start with all the commercial areas.
We already have four of our business areas within Tableau now, and the objective is not only that the commercial areas use it, but that our back areas can use it also.
Tableau: What were some keys to the success of your deployment?
Noemi: Implementation began basically with the ReSolt team and from our side, having two people dedicated to the part of supporting this consultancy firm and with business areas that we started, so it was with three or four retail people, and on the air side, seeing that Aeroméxico is our biggest partner.
We finally concluded from this evaluation process that both Tableau and ReSolt were the tools that would be able to help us with implementation and meeting these business needs.
So much training they had, both in requirements gathering and in dashboard development, they were our right-hand in the implementation of this entire project.
Tableau: Where do you think your company would be without Tableau?
Noemi: Where would we be? Well, quite simply, going crazy in the company, right?