Diverse BI products create opportunities
Implementation of ARC’s new, Tableau-driven BI reports started with finance departments and revenue accounting teams. As ARC saw the value customers gained from the data, adoption spread to other functional areas. ARC also saw more meaningful conversations between its account managers and customers, leading to more business. “Many travel agencies didn’t want to take on the creation of in-house analytics teams, so they looked to ARC as a business partner who could provide valuable analytics in an easy-to-use format. Furthermore, they don’t have to compete for internal IT resources,” noted Shital.
By infusing their BI products with visual analytics from Tableau, ARC maximized the value of transaction data, created favorable customer responses with global airlines and travel agencies and enhanced valuable, multi-million dollar revenue streams. Now, hundreds of users engage with Tableau through ARC solutions—spanning sales, supplier, account management teams, directors and executives.
As an added benefit, it wasn’t necessary for ARC to change their data model, saving both time and costs. “Tableau helped us discover some patterns that traditional BI tools—and even some sophisticated statistical tools—would have taken a long time to realize,” said Shital. For instance, the ARC product team incubated ARC Memo Analyzer. The tool helps airlines track and instantly benchmark and analyze costly debit memos, which amounted to $138.7 million in 2018 alone across the 236 airlines that ARC serves.