The Data Culture Playbook: Your guide to accelerating the value of analytics and AI

Collectively, we’re at an artificial intelligence (AI) inflection point, and businesses are feeling pressured to implement AI solutions—with good reason. Organizations that can find ways to accelerate and deliver on the value of data and AI have a distinct advantage to improving outcomes and supporting customers. But achieving this requires more than only reshaping teams and tools alone. You need a strong data culture to change how you work.

What is a data culture? Data culture is the collective behaviors and beliefs of people who value, practice, and encourage use of data and AI to propel organizational transformation. It equips everyone across an organization with intuitive, productive insights to tackle complex business challenges.

A strong data culture doesn’t only pave the way for data and AI success. According to the Salesforce 2023 State of Data and Analytics report, the benefits of a robust data culture include:

• Greater productivity
• Innovation
• Better customer service
• Confident decision making
• Cost savings

Building a data culture may seem daunting, but the good news is, there are incremental steps you can start taking now, knowing that these actions can have a powerful impact.

We’re thrilled to share The Data Culture Playbook: How to accelerate the value of analytics and AI.

This playbook helps business and IT leaders learn how to create a solid foundation for AI by forming a data culture. Read this step-by-step guide to help you:

• Build your data + AI strategy to transform your business
• Empower your  teams with the skills and tools to deliver on data’s value
• Advance your journey to data maturity for competitive advantage

Each chapter focuses on a specific element, from building your data and AI strategy and empowering your organization through continuous learning to advancing your data maturity. Keep in mind that building your data culture isn’t linear—it’s a living organism that continuously evolves. These steps can be executed and repeated, both as your data culture comes to life and even after it is thriving. Within each chapter, you’ll find a case study for inspiration and a checklist to help you achieve the goal. Explore the playbook.

We look forward to see how you invest in your people, processes, and technology to achieve data and AI success.