Tempero is a full-service social media management company, based in London. Tempero serves popular brands like Sony, BBC, and L'Oreal. Before Tableau, Tempero was working with static reports, using programs like Excel and PowerPoint to present data to clients. The process of compiling, analyzing, and visualizing the data could take up to two weeks. Now, with Tableau Cloud, Tempero can:
- Deliver interactive reports to clients within a couple of hours
- Start a conversation around the data, leading to better client relationships
- Show several types of data in one view
Tableau: Tell us a little bit about Tempero. Michael Conroy, Head of Insight and Innovation: Tempero is a global company. We have clients and staff in about 50 different countries around the world. So I guess the availability of Tableau Cloud and the way that we work works really well together. Tableau: What was your goal when you first started using Tableau? Michael: One of the things we really wanted to do with Tableau was reduce the amount of static reporting that we did. The PowerPoint slides, Excel worksheets, all that sort of thing, because we were doing some PowerPoint slides—PowerPoints that were hundreds of slides long. Tableau: How did you solve that with Tableau Cloud? Michael: The way that we make Tableau Cloud the center of what we do and the way that we deliver it to clients is we publish it directly to them and they actually log on and have a look at the views that we've created for them. And so rather than, for example a client that has 22 markets and hundreds of products needing a hundreds of slides report, we now have one view and then we can facilitate diving into that data with the interactivity that Tableau offers.