Tempero is a full-service social media management company, based in London. Tempero serves popular brands like Sony, BBC, and L'Oreal.
Before Tableau, Tempero was working with static reports, using programs like Excel and PowerPoint to present data to clients. The process of compiling, analyzing, and visualizing the data could take up to two weeks.
Now, with Tableau Online, Tempero can:
- Deliver interactive reports to clients within a couple of hours
- Start a conversation around the data, leading to better client relationships
- Show several types of data in one view
Tableau: Tell us a little bit about Tempero.
Michael Conroy, Head of Insight and Innovation: Tempero is a global company. We have clients and staff in about 50 different countries around the world. So I guess the availability of Tableau Online and the way that we work works really well together.
Tableau: What was your goal when you first started using Tableau?
Michael: One of the things we really wanted to do with Tableau was reduce the amount of static reporting that we did. The PowerPoint slides, Excel worksheets, all that sort of thing, because we were doing some PowerPoint slides—PowerPoints that were hundreds of slides long.
Tableau: How did you solve that with Tableau Online?
Michael: The way that we make Tableau Online the center of what we do and the way that we deliver it to clients is we publish it directly to them and they actually log on and have a look at the views that we've created for them.
And so rather than, for example a client that has 22 markets and hundreds of products needing a hundreds of slides report, we now have one view and then we can facilitate diving into that data with the interactivity that Tableau offers.
Clients log on. They play around with the data. It's resulted in something that's more like a conversation around the data, rather than just sending a report out.
Tableau: What does that client experience look like in Tableau Online?
Michael: Clients log on. They play around with the data. It's actually resulted in something that's more like a conversation around the data, rather than just sending a report out.
Tableau: How long did it take to put together all of those static reports?
Michael: That could take us two weeks to put together, in terms of getting all the data together and then visualizing it all, and also running the analysis and then delivering that. Now we can do that in a couple of hours—maybe even two hours.
Tableau: Wow, you’ve saved a lot of time! How else has Tableau changed that process?
Michael: So rather than broadcasting a report out to them and saying, “here's your report, here's your 100 slides, get back to us in a month when you've read it.” What we do now is we invite them into the office, we put Tableau Online up on the screen and we're like, “okay, here is the data that you asked us to prepare for you.”
That's been a really important development for us and it's really improved the relationship that we have with our clients.