Based in Hong Kong, the company currently serves the Australia, Malaysia, Singapore, Thailand and Vietnam markets, featuring more than 6,000 hotels. The app is localized to six different languages, including Bahasa, English, Thai, Vietnamese, as well as simplified and traditional Chinese.
As HotelQuickly’s operations expanded over the last two years, the amount of data the team had to crunch—from customer information to hotel rates—had grown tremendously. The company’s largest data sets have hundreds of millions of rows in a single table.
One of the earliest business challenges the Business Intelligence team faced was helping management make fast, informed decisions.
“As we run many partnership campaigns, we have to analyze the performance of each campaign and share our findings on a weekly basis,” said Peter Varga, Head of Business Intelligence, HotelQuickly. “We could not do this prior to having Tableau.”
Another challenge was preparing reports for investors in a timely manner. “We used to spend a lot of time exporting data to Microsoft Excel worksheets,” said Peter. This left little time to spend exploring the data for additional insights.
Looking for a better solution
The team at HotelQuickly started looking for the right business intelligence (BI) tool to support their work in the second half of 2014.
“We tried other BI software but found that most did not have good visual analytics capabilities and it was quite difficult to start working with them. I stumbled across Gartner’s 2014 Magic Quadrant for BI and Analytics Platform during my search, and saw Tableau in the top right quadrant, which effectively positions it as a leader in its space, and that piqued my interest.
I reached out to few other leading companies in the Magic quadrant and after reviewing the competing products, Tableau felt clearly as a superior solution to our needs. By the time it took me to figure out how to even connect to data in other solutions I was already gaining interesting insights into our data in Tableau thanks to it simple, intuitive drag & drop interface,” Peter commented.