Whitepaper

Why Business Analytics in the Cloud?

Many business are moving to the cloud for sales data, marketing data, even financial and HR data. But is the cloud right for business analytics? And how should you even begin to think about the decision? In this paper we discuss several factors why you might want to move business intelligence to the cloud, including:

  • Fast timeline for deployment & aggressive growth plan
  • The need for mobile dashboards are a requirement
  • When collaborating with customers and partners on your analytics is a requirement
  • When you do not have IT resources to devote to managing a solution

This paper will help you understand the differences between on-premise and cloud analytics solutions, and why the cloud might be the right choice–even if your data is local.

We've also pulled out the first several pages of the whitepaper for you to read. Download the PDF on the right to read the rest.


Many businesses today are re-evaluating their infrastructure so they can move faster and be more flexible. Adoption of cloud services, from Salesforce to Workday to Google Analytics, has been massive. But is it right for business analytics? And is it right for your business? What are the factors you should consider before sending your analytics skyward?

Fast, flexible deployment.

Research firm IDC found that speed to deploy was cited by 76% of cloud users—more than any other factor, including cost. If you need to get started right away without buying any hardware, installing or configuring anything, hosted solutions are unbeatable. You can be adding users and sharing dashboards within minutes.

World-class security

Security tends to be the primary concern that people have when moving to the cloud. The surprise? Security can improve with a transition to cloud-based analytics. Cloud vendors typically do round-the clock monitoring, perform regular threat assessments and have a team ready to deploy the latest patch immediately—all things that can tax your organization’s resources when hosting your own applications.

Simplified mobile access.

Because cloud solutions are accessible outside your firewall, they are easier for your employees to access on the go. You get the advantage of a secure system and authentication control. Your people get to log in from anyplace with Internet access without first getting into your firewall.

Easy sharing with customers and partners

A related benefit to the cloud is that sharing with people outside your organization gets much easier. No longer do you have to get partners or customers permission to come inside your firewall—simply give them an account to your cloud provider and let them access your dashboards there. This can be an excellent solution for agencies that create dashboards for their customers.

Look for a solution that supports security rules for data sources as well as for specific users and groups, to make sure everyone sees only what they are supposed to.

Want to read more? Download the rest of the whitepaper!

Take to the cloud with Tableau Online.

Today’s businesses want an infrastructure that champions speed and flexibility. As a result, we’ve seen massive adoption of cloud services, from Salesforce to Workday, to Google Analytics. But is the cloud right for business analytics? And is it right for your business? What are the factors you should consider before sending your analytics skyward?

Deployment

Why are organizations going cloud? In a survey conducted by IDC, 76 percent of users cited speed to deployment as the top reason. If you want to get started right away without buying any hardware or configuring anything, hosted solutions are unbeatable. You can add users and share dashboards within minutes.

Germany-based Aeria Games turned to the cloud to leverage terabytes of data.

“In a matter of a day, Tableau Online enabled us to create the reports and then push them out across the organization, and have different individuals in the organization connect to those reports online from any point in the world,” says Kiril Andriychuk, business intelligence manager at Aeria Games. “It’s extremely flexible, and from my perspective, it’s very cost-efficient.”

It’s extremely flexible, and from my perspective, it’s very cost-efficient.

World-Class Security

In the early days, concerns about security made some organizations hesitant to go cloud. But these days, security is one of the biggest benefits of transitioning to the cloud. With around-the-clock monitoring, reputable cloud vendors can dedicate more time and resources to managing security than any single enterprise. If an emergency arises, a cloud vendor can assign an entire team to deal with the issue.

The biggest benefit is to be able to access large amounts of information from anywhere you have web access, specifically on an iPad. This is beneficial to our field sales team when information is needed on the fly.

Mobile Access

With cloud’s mobile access, your team members can log in from anyplace with Internet access without first having to clear your firewall.
Elite Brands wanted its sales reps to have access to reports without having to VPN into its private network.

“The biggest benefit is to be able to access large amounts of information from anywhere you have web access, specifically on an iPad. This is beneficial to our field sales team when information is needed on the fly,” says Greg Sheldon, chief information officer at Elite Brands.

Easy Sharing

With cloud, you can easily share data with people outside your organization. No longer do you have to get permission for partners or customers to come inside your firewall. Simply give them an account to your cloud provider and let them access your dashboards there. It’s a fast and painless process, says Shelter Island Risk Services.

“Adding a new client to Tableau Online from our side is as simple as creating a new user ID and giving them the login credentials. Tableau Online allows us to easily show our analysis to our clients with very little investment or pain on their part,” says Ira Skop, a partner consultant at Shelter Island Risk Services.

This can be an excellent solution for agencies that create dashboards for their customers. Look for a solution that supports security rules for data sources as well as for specific users and groups. That way, you can be sure each user sees only what you intended to share.

Data Already There

For organizations using cloud applications for CRM, ERP, HRM, and other three- letter enterprise apps, it’s a short step to put your analytics in the cloud as well. And since you can use cloud analytics to analyze both cloud and traditional data, you can see all of your relevant data in one place.

These days, more and more organizations are moving their data to the cloud. Gartner, in its Magic Quadrant for Operational Databases, said, “The cloud is being widely adopted as a delivery platform in the operational DBMS (database management system) market. Over the next few years, we expect most vendors to offer cloud versions of their DBMS products.”

To quantify data’s shift to the cloud, we looked at usage data of Tableau Online, our cloud product. The metadata showed that over a period of one year, cloud data grew from 5.9 percent of all data sources to 8.7 percent—a 50-percent growth. That’s no small number when you consider the fact that cloud data, unlike flat files and relational databases, has been around for only a few years.

We’re not thinking about how we’re going to do things; we’re thinking of what can we show people that helps them be effective. And that’s kind of a quantum leap.

Reduces Burden On IT

Cloud customers also cite reduced administrative requirements for ongoing management as a benefit. With a cloud solution, there is never anything to upgrade, any hardware to maintain, or any patches to apply. Hosted solutions can be a great benefit for companies who want to focus their IT resources on strategic initiatives rather than application maintenance, or for business units that want to decrease reliance on IT.

At JetSuite, going cloud has allowed IT to shift its focus from supporting infrastructure to supporting people. “We’re not thinking about how we’re going to do things; we’re thinking of what can we show people that helps them be effective. And that’s kind of a quantum leap,” says Steve Roy, JetSuites’ IT director.

Scale

Cloud solutions often have more affordable options and more flexible payment plans than traditional software providers. You can add new licenses as you need them and scale your licensing costs with your growth rather than buying in bulk up front. This flexibility removes a pricey roadblock, says Interactions Marketing.

“One of the biggest challenges with traditional BI is the initial investment, the cost, every time you bring in a new data source,” says Abhi Beniwal, the company’s senior vice president of global information technology. “There’s a huge capital investment and the time it takes to build the infrastructure. By utilizing the cloud you’re really working on a different kind of timeline and different capital and cost, because you pay as you go.”

This model is particularly attractive if you are planning a lot of growth in a certain product or business area, or you expect to see massive swings in demand like in many seasonal businesses. Instead of spending your time provisioning new machines to support the growth, you can scale up as needed and leverage the infrastructure of the cloud analytics provider.

So is cloud-based business analytics for you? Well, the last advantage of cloud solutions is that they are typically easy to set up and trial. If you still can’t decide, try it out and see how it works.

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