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Static data visualization had its time in the sun. Now, Aberdeen Group's research demonstrates the superior business performance of organizations that have taken their visuals to the next level. Interactive data visualization supports exploratory thinking, as decision makers can actively investigate intriguing findings.
According to Aberdeen's 2014 Business Analytics survey, adopters of interactive visualization achieve faster decision making, greater data access, and stronger user engagement, in addition to desirable results in several other metrics. In the face of these quantifiable advantages, the age of "look but don't touch" visualization can be confidently laid to rest.
Key findings include:
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