Data visualization isn’t just a tool for internal use. Diverse brands like Pearl Jam, Spotify, and Unicef are turning to Tableau to tell their stories to customers. As audiences become inundated with advertisements, blogs, videos, and other branded materials, it is more important than ever to produce quality, interactive content. Data Artist Jonni Walker demystifies complex looking visualizations, and breaks the process into four categories:
- Content and Message
- Form Factor and Mobile Design
- Interactivity and UX
- Formatting and Branding
See real-world examples of data visualizations created for social media campaigns, PR opportunities, content marketing, annual reports, thought-leadership, and surveys. Learn to treat Tableau like a canvas to create insightful, on-brand content.