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Design tips for data visualizations that capture audience attention

Data visualization isn’t just a tool for internal use. Diverse brands like Pearl Jam, Spotify, and Unicef are turning to Tableau to tell their stories to customers. As audiences become inundated with advertisements, blogs, videos, and other branded materials, it is more important than ever to produce quality, interactive content. Data Artist Jonni Walker demystifies complex looking visualizations, and breaks the process into four categories:

  1. Content and Message
  2. Form Factor and Mobile Design
  3. Interactivity and UX
  4. Formatting and Branding

See real-world examples of data visualizations created for social media campaigns, PR opportunities, content marketing, annual reports, thought-leadership, and surveys. Learn to treat Tableau like a canvas to create insightful, on-brand content.

This is part of our Data Visualization for Marketers webinar series. View the series page here. View the slide deck here.

발표자 소개

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Jonni Walker

Data Artist

Jonni Walker is a data visualization artist and lover of maps.
Jonni's Tableau Public profile >
Jonni's Data Visualization blog >

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Florian Ramseger

Product Specialist - Tableau Public

Florian Ramseger is a data visualization enthusiast who helps people see and understand their data using Tableau Public.
Florian's Tableau Public profile >

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