In the digital era, harnessing data can be the difference between staying ahead or falling behind. In this on-demand webinar, Chandana Gopal from IDC will provide a preview of a recent Tableau commissioned study to understand the extent to which organizations embracing a data culture made a difference to their business outcomes. During the virtual session, we will explore the findings including:
- Values and ROI of data culture investments
- Data Culture characteristics with the largest impact on business performance metrics
- Regional trends and behaviors differentiating organizations leading with data
The study found a strong data culture and investments that extend beyond technology to people and process were vital components for success in the digital economy. The study drew from a global audience of large enterprises (500+ employees), including organizations from Brazil, Canada, China, France, Germany, India, Japan, Mexico, U.K., and the U.S, and looked at 14 different metrics in four areas:
- Financial: revenue, profitability, capital costs, operational costs
- Customer: new customer acquisitions, customer satisfaction
- Employee: employee retention, productivity, retention, compliance
- Product: time-to-market, innovation, resilience, competitive advantage
