Webinaire à la demande

The business impact of embracing a data culture

In the digital era, harnessing data can be the difference between staying ahead or falling behind. In this on-demand webinar, Chandana Gopal from IDC will provide a preview of a recent Tableau commissioned study to understand the extent to which organizations embracing a data culture made a difference to their business outcomes. During the virtual session, we will explore the findings including:

  • Values and ROI of data culture investments
  • Data Culture characteristics with the largest impact on business performance metrics
  • Regional trends and behaviors differentiating organizations leading with data

The study found a strong data culture and investments that extend beyond technology to people and process were vital components for success in the digital economy. The study drew from a global audience of large enterprises (500+ employees), including organizations from Brazil, Canada, China, France, Germany, India, Japan, Mexico, U.K., and the U.S, and looked at 14 different metrics in four areas:

  • Financial: revenue, profitability, capital costs, operational costs
  • Customer: new customer acquisitions, customer satisfaction
  • Employee: employee retention, productivity, retention, compliance
  • Product: time-to-market, innovation, resilience, competitive advantage

À propos des intervenants


Ashley Howard Neville

Senior Evangelist, Tableau

As a business-minded technologist and evangelist of self-service data, Ashley brings over a decade of experience leading cross-functional efforts to grow adoption of analytics platforms at Fortune 500 companies. She is a data and analytics thought leader who enjoys learning and sharing insights on how to transform large, global companies to successfully leverage data platform investments and develop programmatic support to build successful cultures of self-service analytics.


Chandana Gopal

Research Director, Business Analytics, IDC

Chandana Gopal is Research Director for IDC Business Analytics Solutions market research and advisory practice. Ms. Gopal's core research coverage includes demand and supply trends in business intelligence advanced and predictive analytics, and enterprise performance management markets. Based on her background in integration and analytics, Ms. Gopal's research includes a particular emphasis on how analytics is being embedded into software applications, how artificial intelligence is being embedded into business analytics software, and how end users requirements are driving technology design.


Chandana Gopal has been an analyst IDC for several years. Early on as an analyst she covered CRM applications, but more recently her work has been in integration middleware covering markets such as API management, file sync and share, and B2B integration. Ms. Gopal's research specialty includes doing detailed technical evaluations driven by her prior experience in Deloitte Consulting and Wipro Information Systems, where she focused on software implementations and business strategy development.


  • B.S. in Electrical and Electronics Engineering from Mysore University, India
  • M.B.A in Information Systems from Boston College
  • Frequent speaker, presenter and moderator at industry conferences as well as women in technology events
  • Regular contributor to media outlets like CNBC and vendor press releases

Vous avez presque terminé.

Cela ne vous prendra pas plus de 15 secondes de remplir ce formulaire. Si vous êtes déjà enregistré, Connectez-vous.

Liens de téléchargement des vidéos


Cliquez avec le bouton droit pour enregistrer le fichier