"Tableau has been probably the most significant step we've taken towards self-service BI, which has been the number one goal of our journey since day one," says Kevin Sonsky, the Senior Director of Business Operations at Citrix.

"With Tableau, we get insight into information that we really struggled with before. So we're finding that we have a lot more insight into our customer behaviors and their buying patterns around the products —- something that we've just never been able to accomplish before."

In this interview, we chat with Kevin about how Citrix uses Tableau to drive rich insight from complex data stores in cubes and back-end warehouses by leveraging Tableau's easy-to-use direct connectors, and how quickly his team was able to get started with the product.

"Tableau is a wow product," he tells us. "It just works."

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