Whitepaper

3 Steps to Improve your Web Analytics Using Data Visualization

Author
Ellie Fields, Sr. Director of Product Development, Tableau

Learn how data visualization can take your analytics data to the next level to quickly discover actionable insights.

Most web analytics tracking tools are complete but not illuminating. Working through endless tables of data does nothing to help you answer the critical questions about your site.

In this whitepaper you'll learn:

  • How to determine how your content is performing
  • How to drive more online revenue by identifying patterns and taking advantage of favorable trends
  • How to connect your web analytics to your marketing initiatives

Download this whitepaper and learn how to get more out of your web analytics data: find out what’s working and get on top of problems quickly.

Brought to you by Tableau Software, the application that helps you transform your data into smart analytics via an easy drag-and-drop interface and powerful visual analysis capabilities.

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About the author

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Ellie Fields

Sr. Director of Product Development, Tableau

Ellie Fields leads product development teams at Tableau responsible for building analytics that reach more people. Responsible for product strategy and execution for mobile apps, collaboration, alerting, server experience, onboarding and Tableau Public. She's also a regular speaker on Tableau's approach to business intelligence. Prior to Tableau, Ellie worked at Microsoft and in late-stage venture capital. She has an engineering degree from Rice University and an M.B.A. from The Stanford Graduate School of Business.