Visual Scoring - the 360° View

Wade Tibke,Senior Marketing Manager, Tableau Software,

Learn how adding a visual element to your lead scoring efforts can make finding hot leads easier than ever.

Lead scoring can be a fast and easy way to help you and your salespeople prioritize and value every lead. Taking a visual lead scoring approach can elevate the shortfalls of traditional lead scoring and make this resource more accessible to both sales and marketing groups.

A successfu visual scoring program will offer:

  • a complete view: easily recognize your most active leads and contacts
  • user friendly: accessible browser based analysis
  • effective: easily highlight the most relevant people
  • actionable: much more than a static dashboard or list of scored contacts
  • Download this whitepaper and learn how to employ visual scoring to easily enable both the sales and marketing groups to get a 360° view of every prospect or customer.

About the author

Wade Tibke,Senior Marketing Manager, Tableau Software