Stan: On a daily basis we're looking at consumer behaviors so we can tailor our content or our products to their needs.
Tableau: And how does Tableau fit into this?
Esmee: We look at a wide range of data from Tableau. A big part of it is SiteCatalyst, which is our web analytics. So we have a billion visits coming to the site every year, and with that data we can very easily see what devices they're accessing the brand by, what pages they're visiting, how they're interacting with features and tools. We can also look at demographic data through comScore or Hitwise.
Grace: We pretty much use Tableau exclusively for our day-to-day work. We find that Tableau lets us visualize things very rapidly, helps us optimize on the fly—so that we can quickly course correct.
Tableau: Are you saving time, compared with the old way of doing things?
Renny Sabina, Analyst: I am saving a lot of time in my analysis using Tableau. Once you have the work completed you can really update that very quickly. Tableau gives people more access to data that's been curated in a certain way. It kind of let's everyone become an analyst, in a way.
Tableau: What would the impact be if you didn't have Tableau?
Stan: Without Tableau I think we'd be a lot less responsive. And I think ultimately we would be a lot less effective, Data allows us to build the best consumer experience, allows us to connect our partners to our consumers, and ultimately that results in audience development and revenue.