Tableau for Departments
Marketing Analytics
Turn marketing data into actionable insights
Tableau Pulse for Marketing Leaders
Tableau Pulse puts AI-powered insights in the palm of your hand. See how Pulse helps CMOs and marketing leaders stay on top of their KPIs and take action to drive awareness, engagement, and growth for their business.
Marketing Dashboards: The Do's and Don'ts
Learn four best practices for creating effective marketing dashboards that help you work more efficiently, boost productivity, and drive success now.
Boost efficiency using marketing analytics
Speed time to insights by 29% and drive smarter, faster decisions.
Find insights
Produce rich data visualizations using natural language queries.
Make predictions
Use visual analytics to make accurate forecasts.
Take actions
Easily share marketing KPIs and insights.
Customer Success with Tableau
Customer Story: Tinuiti
Marketing agency, Tinuiti, combined data from more than 100 sources in Tableau Prep and scaled marketing analytics for its 500 clients. Now, the agency spends 60 percent less time preparing data, and staff and clients can quickly use dynamic dashboards to explore the data on their own. The result? The team at Tinuiti can deliver more value and focus on the interesting stories behind the data.
As marketers, we have so much data we need to act upon and Tableau gives us the ability to connect to many different data sources in the marketing ecosystem.
Andrew RichardsonVice President, Analytics and Marketing Science
See and understand your data to drive marketing success
Marketing leadership KPI dashboard
Track marketing KPIs and set data-driven alerts.
Marketing campaign activity calendar
See your campaign activities in detail.
Blog performance by page views
Set goals and track blog performance over time.
Digital marketing campaign performance
Explore trends and see how campaigns perform across channels by segment and date.
How to Integrate Data Into Your Daily Decisions to Drive Team Alignment and Agility
The key to better, faster business decisions? Data. Explore three ways to easily integrate data-driven decision making into your daily workflows and start making an impact with data.
Smarketing: A sales and marketing love story
Get tips on how sales and marketing teams can partner together and use analytics to help boost leads, land bigger and better accounts, and drive efficient growth.
Try Tableau for free
Download and start your free trial today.
Get Tableau today
Choose the best analytics option for you.
Plug-and-play analytics
Jumpstart your analysis and realize business value faster with Tableau Accelerators : free turnkey dashboards that work with your existing data.
Seeing is believing
Uncover insights faster for hundreds of use cases across industries, departments, and enterprise applications. These ready-to-use dashboards boost your productivity by tapping into the deep, functional, and industry expertise of the entire Tableau ecosystem–letting you harness the full power of your data.
Salesforce and Tableau
Marketing Cloud
Win customers. Engage more efficiently. Build life-long trusted relationships. All with data-first digital marketing.
Tableau for industries
Learn how organizations across industries use Tableau to be more data-driven and speed their time to insights by 29%.
Technology integrations
Organizations are finding opportunities to integrate Tableau with their existing technologies to drive business forward.