RollMaster is a leader in cloud-based flooring software, serving hundreds of dealers that comprise more than 1,500 locations across the United States and Canada. Its core ERP system and dozens of integrated products help flooring customers to be more profitable while managing everything from inventory and purchase orders to sales, accounting, and other financials.
Part of what makes RollMaster a leader in the industry is its early investment in the cloud. The company has been hosting solutions in the cloud for more than 12 years—or, as Vice President Patrick Ferries said, “before cloud was cool.” With a deep focus on customer needs, Patrick wanted to offer the best business intelligence experience possible to customers. Rather than building a solution in house, he and his team chose to integrate Tableau’s hosted cloud analytics solution, Tableau Online, with the cloud-based RollMaster software.
RollMaster developed more than 180 dashboards to provide data-driven insights to its customers as a critical component of their core offering. This not only increased the company’s value to its customers and boosted engagement with its core software, but led to some new business opportunities—including giving the company a competitive edge for larger prospect deals and a new industry benchmarking solution on the horizon.
Larger customers realize they need a solution with BI already embedded. They don’t want to reinvent the wheel. Having partnered with Tableau, we have a better product to offer than our competitors.
Demand for self-service analytics exceeds expectations, delivers powerful insights
Prior to embedding Tableau, RollMaster had a few of their own basic dashboards for customers to analyze their data, but Patrick noticed that customers would dive into his sales reports and then dump them into Excel. He shared, “I never realized how much time people spent on the reports—not just the data outputs, but making reports presentable for upper management, sometimes several hours each week.” In addition to saving customers this reporting time, upper management can see reliable, fresh data daily, rather than a few times each week.
Customers also love the modern, self-service approach to BI that Tableau enables with RollMaster’s core products. “Most people just want to consume these reports and drill into them,” Patrick shared. “They’re able to do everything on their own with little or no help from me or the consultants—and everything is wrapped up with a nice virtual bow on it.”
Sometimes customers surprise Patrick with new ways to look at the data that help RollMaster develop new content to continue to add customer value. “Even if it’s a dashboard that we’ve built, they show me how they dive deeper into the data and see things differently.”
The impact of the analytics solution can be massive. For example, one customer learned that a sales representative had stopped selling a certain product which resulted in a loss of $100,000. Though they had the data all along, exploring it in a new way through Tableau’s visual interface led them to this insight within just 15 minutes.
I knew Tableau had a great reputation—they’re the biggest and best. We didn’t want to go down the wrong path and do all this development just to realize we had to redo it to give our customers the best analytics experience.
I’m excited we were the first to market with it, and that we’re blowing everyone away with what these analytics can do for our customers. Our customers get immersed in and really rely on these dashboards.