Embedding Tableau meant faster go-to-market with ROI in months, rather than years
When one of RollMaster’s larger customers implemented Tableau to better explore their data, it gave Patrick an idea: “I could take this kind of analytics experience and make it for the masses. Rather than all of my largest dealers making this investment one by one themselves, I could just build this platform out and make it a marketable, add-on product.”
With high expectations for an analytics experience to provide customers, RollMaster chose Tableau over developing a solution in-house. “Frankly, it was a pretty quick evaluation,” Patrick shared. “Once we saw Tableau’s interactivity and how easily you can drill in and out of data components, we were quick to realize that we can’t build these capabilities ourselves—it would just be a never-ending project with full-time programmers. So why not just buy the best tool for the job?”
To get Tableau Cloud integrated and to market, RollMaster hired an independent consultant. This resulted in minimal costs and effect on staffing, which was helpful because the organization didn’t want to invest their own developers’ time in the project, nor did they have the immediate expertise to deliver the dashboards and functionality they knew would provide the most value to their customers.
RollMaster was able to launch the new analytics solution with Tableau Cloud in less than three months. Patrick expected that only the top-tier dealers would be interested in an analytics add-on product, but was surprised to see customers of all sizes quickly adopting the new solution.
Expecting a two-year payback on the investment, RollMaster began seeing a return on the new analytics solution in just six months. “We really didn’t expect so many people to want all this data and these visualizations,” Patrick said. “In hindsight, we wish we would have done it a long time ago. We also didn’t realize it would be this easy to get this level of technology up and running.”