This article was originally published on Reuters. Click here for the full article.
Summary: In this article, Powerhouse Factories' Director of Analytics & Data Visualization, Michael Cristiani, describes how Tableau Software is optimizing analytics at the brand-building agency. "The world runs on data and analytics," Cristiani said. The company isn't looking for data, though, they've got plenty. "They're starving for insights," he said. With Tableau, Cristiani and his team show clients visualizations that translate to actionable insights. Powerhouse Factories recently used Tableau to show a client how certain posts on Facebook affected sales and customer engagement.
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