"About a year and a half ago, we realized that our traditional BI solution was no longer delivering against the requirements of our highly digital business," says Steffen Heilmann, Head of IT at MYTOYS GROUP.
Employees in procurement, marketing, logistics, and customer support based daily decisions on static reports that had to be prepared manually. When asking additional questions and requesting further analyses, departments often had to wait for the results.
In early 2016, MYTOYS GROUP adopted Tableau to track key performance indicators (KPIs) and create one source of truth for the company.
"We wanted to have an effective, easy-to-use tool that would allow departments to generate their own reports and analyses whenever they required. At the same time, we wanted to free our IT staff from the repetitive report generation tasks. In short, we wanted to deploy self-service BI to create higher data transparency, better process speeds, independence, and flexibility," explains Steffen.
"We wanted employees to have all the data they need for their daily business, to be able to develop new ideas, come up with and test hypotheses themselves. We also wanted them to be able to drill down into the data as far as necessary to determine the cause for any undesirable developments."