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Mobile business intelligence puts data right into where the work is getting done—
hallway chats, site visits, and conversations with customers and partners. The potential
benefits of this are huge. In a way, mobile BI is the realization of the promise of BI: the
ability to make decisions with data, wherever you are.
Furthermore, mobile BI not only expands the “where,” but the “who.” It offers the
possibility of finally providing access to data throughout the organization to salespeople,
warehouse managers, service reps, and others who rarely sit at a computer. By providing
rich, targeted analytics on people’s go-to devices, you get data into the hands of those
who seek to understand the context of their business.
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