Whitepaper

Tableau details 2012 growth strategy, gets semantic for visual analytics

Author
Krishna Roy, Analyst – BI and Analytics, The 451 Group

In this thoughtful review of the Tableau 7 release, “Tableau details 2012 growth strategy, gets semantic for visual analytics,” Krishna Roy provides a run-down on the how key elements such as the Data Server contribute to the enterprise strength of Tableau’s solution.

Read this report to get a long-time observer’s perspective on Tableau:

  • Evidence of its growth, including expansion plans
  • How the Data Server provides a leg up on its competition
  • Why support for multi-tenancy supports enterprise deployments
  • How Tableau stacks up against its competition

We've also pulled out the first several pages of the whitepaper for you to read. Download the PDF on the right to read the rest.


Tableau Software has eyes down as it continues to focus on top-line growth, having reported a 94% year-on-year increase in bookings in 2011, which takes sales to $72m for the year. The reported game plan is to continue to grow profitably, with an eye to an IPO. A headily paced recruitment drive, a commitment to spend $200m on R&D in the next five years, and continued international expansion outside of native US home turf – including a first foray this year into Asia-Pacific and Latin America, and expansion in Europe – are lynchpins in its growth strategy.

Tableau is also revving some new non-English-language versions of its in-memory visual analysis software to cater to emerging geographies, and connectivity to SAP Business Warehouse (BW). The company has given its wares a makeover in Tableau 7.0. The debut of a shareable semantic layer is its most notable feature.

The 451 Take

We think it's interesting that Tableau continues to grow profitably without dipping into its first two rounds of funding. The company is also now approaching the size where an IPO, which has been mooted before, can become a reality and provide a boost on many fronts, including an environment that's becoming ever more competitive. The semantic layer in Tableau 7.0 should provide a competitive leg up against direct rival QlikTech International and other BI vendors, which already have a semantic layer. It should also beef up enterprise credibility, and therefore aid the company's continued 'land and expand' strategy, which involves starting small with a couple of copies of Tableau Desktop, and upselling Tableau Server-based deals to the midmarket and departments within enterprises.

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About the author

Krishna Roy

Analyst – BI and Analytics, The 451 Group

Krishna covers the Enterprise Software sector, focusing on business applications and software infrastructure. In the past, she has also covered M&A activity for The 451 Group.

Prior to joining The 451 Group, Krishna held a number of positions as a journalist in London and the US, including several years writing for Computergram International. She was also an Assistant Editor at the monthly magazine IBM System User, which focused on IBM software and hardware. In addition, Krishna spent three years covering M&A activity throughout Silicon Valley and was a founder of M&A Impact, a newsletter highlighting M&A activity in the software industry.