Data-driven companies are resilient companies.

What’s the power of data? Just ask those in the know.

The independent global public opinion company YouGov spoke to over 3,500 senior managers across the UK and EU.

 

Data-driven companies are resilient companies.

What’s the power of data? Just ask those in the know.

The independent global public opinion company YouGov spoke to over 3,500 senior managers across the UK and EU.

 

80%

of data-led businesses consider it a critical advantage during the pandemic

76%

of data-led companies will continue / increase spending on data skills and training

68%

of data-driven leaders are optimistic about the future of their business
image of <p>Is your company data-driven?</p>

Is your company data-driven?

Data-driven companies invest in data skills, commit to data-informed decision-making, and are more optimistic about the future of their business than their non-data-led peers - even during unpredictable times.

What does being data-driven mean?

What if you could make faster, better decisions with data to navigate uncertainty? Take global manufacturer Henkel as an example. What if you reduced your supply chain risk, increased efficiency, and saved millions of Euros in the process?

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How does being data driven impact your customers?

What gets you closest to the customer? Data. Take Huel - they’re data-driven, and customer obsessed. What if you predicted customer behaviour with unerring accuracy, and improved their experience by responding to demand on time and at pace?

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With just over half (56%) of European businesses surveyed describing themselves as data-driven, there are lessons here for everyone, no matter where you’re at in your data journey. We have collected the nine most prominent benefits across three categories in a free ebook for you to download and share.

image of <p>Nine ways becoming data-led can benefit you, your team and your business right now</p>

Nine ways becoming data-led can benefit you, your team and your business right now

Based on these YouGov findings, global research and stories from Tableau customers, this ebook lists the benefits that come from being a data-driven company


Download the free ebook

As 2021 approaches, the future remains uncertain, weighing on the minds and hearts of business leaders - but data can be a guide, helping organisations out-perform and out-survive. Tony Hammond, VP Strategy and Growth for Tableau EMEA reflects on the key learnings from the study in this blog.