Unlock the potential of your data—and your people
What is a Data Culture?
A Data Culture is the collective behaviors and beliefs of people who value, practice, and encourage the use of data to improve decision-making. As a result, data is woven into the operations, mindset, and identity of an organization. Data Cultures equip everyone in your organization with the insights they need to be truly data-driven, tackling your most complex business challenges.
Practice data-driven behaviors
Align data and analytics to business outcomes.
Value strategic data use
Prioritize data in decision-making and business processes.
Encourage sharing & community
Unite over a shared mission to lead with data.
Invest in Data Culture and technology to become a data-driven organization
Organizations are investing trillions to become more data-driven, but only 8% successfully scale analytics1 to get value from their data. Becoming a data-driven organization requires investments in both Data Culture and technology to shift how people make decisions.
Empowered with Data Culture and the right technology, people can ask questions, challenge ideas, and use data—not just intuition—to make decisions. And everyone unites over a shared mission to improve their organization and themselves with the power of data.
Organizations with Data Cultures see powerful outcomes
Research from IDC2 shows that data-leading organizations—those with strong enterprise-wide Data Cultures—experience exponential benefits, ranging from greater competitive differentiation, increased profits, higher employee satisfaction, and more. Of the data-leading organizations surveyed:
said that data provides a competitive advantage
were satisfied with their data investments
felt they were strongly data-driven
"Tableau was the catalyst to help employees have that ‘aha data moment.’ That flicker of data cognition turning into deeper understanding was what Nissan needed for success in a digital world."
Hear from customers who lead with a Data Culture
JPMorgan Chase innovates with Tableau to improve customer satisfaction and employee innovation
Verizon optimizes call center analytics to reduce support calls by 43% and lower operational costs
Nissan built an enterprise Data Culture, driving innovation and yielding multi-million dollar savings
Start building a Data Culture with these resources
Get the playbook to becoming a data-driven organization
The Data Culture Playbook is for leaders who want to build a resilient, data-driven organization. Learn how to build the foundational behaviors and mindsets of a Data Culture, starting with four key focus areas:
- Align leadership metrics to business priorities
- Build data sources to address critical decision points
- Grow value with specific use cases
- Promote widespread data discovery
Blog: Build a resilient future with these data-driven habits
Learn how to establish a resilient foundation and invest in the future by building a Data Culture.
Webinar: How to run, build, and expand your Data Culture
Learn how to create more value by maturing organization-wide data usage with the Data Culture Playbook.
Blog: How to nurture a healthy Data Culture in 3 steps
Every company is a data company, but modern enterprises cultivate Data Cultures. Read 3 ways to begin cultivating your Data Culture.
Tableau is your partner in Data Culture
World's leading analytics platform
Only Tableau combines a laser focus on how people see and understand data with the robust, scalable platform you need to run the world’s largest organizations.
Methodology to build a data-driven org
Get curated best practices and prescriptive guidance to build the capabilities you need to create a data-driven organization with Tableau Blueprint.
Unparalleled customer community
Fuel your organization’s Data Culture transformation with support from the Tableau Community. Connect with global data enthusiasts and improve data skills.