Whitepaper

Saved by the Bell: 12 tips to take advantage of social media in 2012

Author
Thomas Bosilevac, CEO & Founder of Mashable Metrics

Throughout 2011, social media continued to be a hot topic. Google entered the race with Google+, Facebook continues to evolve with new targeting opportunities and early this year Twitter introduced Promoted Tweets. We can expect the same innovation in 2012, along with unprecedented usage by consumers. Unless your job title includes "superman" you may feel a bit overwhelmed. Learn how you can take control over this explosive and ever-changing marketing channel.

These tips will help you:

  • Identify who to follow for the greatest social impact
  • Prioritize friends and leverage collaborative social media
  • Define groups and evaluate the needs of each group
  • Tracking for social media and keeping your audience engaged
  • Leverage data to make the most of your social efforts

Download this step-by-step whitepaper and start making improvements to your 2012 social media efforts.

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About The Author

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Thomas Bosilevac

CEO & Founder of Mashable Metrics

Thomas is a 15 year veteran developing and managing data-driven Interactive Projects for Fortune 100 companies and Top-Tier brands. Most recently he has leveraged this experience founding MashableMetrics which focuses on bringing disparate cloud-based data sets into a cohesive ActionCard and MashBoards. Thomas specializes in mapping business processes with actionable data insights from online, offline and public data sets to assure data becomes an active part of the rhythm of business.