Google Analytics

You’re probably already using Google Analytics to optimize your website. It's easy to connect Tableau directly to Google Analytics and dig deep into visitor behavior, content value, conversions and more. If Google Analytics collects it, you can analyze it—and mash it up with any other data set, from CRMs to social media to demographics, for way deeper insights. With Tableau Server or Online, you can securely publish all or some of your Google Analytics data, so your entire team can use it, even if they don't have GA credentials.

Do more with Google Analytics and Tableau

Connecting Google Analytics Data to Tableau
Bigger Data with Google Analytics & BigQuery