How is using Tableau creating new monetization opportunities?
Telia Crowd Insights, offers huge scopes for innovation and data-driven decision making. Telia City Vitality Insights, for example, help cities across the Nordic and Baltics to improve the urban experience by revealing anonymized and aggregated crowd movement patterns from the network data. By comparing historical data with what’s happening right now, cities can measure the impact of decisions made and actions taken. Tableau makes it easier for people to explore and understand data, leading the teams to discover and share insights that make a positive impact on city planning.
Likewise, when the Helsinki Regional Transport Authority, HSL, completed a €1.2 billion subway extension, it wanted to measure the commuter experience, making sure the new subway was used by as many as possible. A traditional survey would have taken years and cost thousands of euros. Telia Crowd Insights, with Tableau embedded analytics, was also able to show that the increased subway use had reduced car traffic by 8%, equivalent to 13 tonnes of CO2 per day.