TATA 1mg is India’s leading integrated healthcare platform. It aspires to be the trusted health partner for all Indians and make healthcare more accessible, understandable, and affordable.
To deliver on its mission, TATA 1mg provides several services, including e-pharmacy, diagnostics, and e-consultation services. The company also offers an extensive library of health content.
TATA 1mg has used Tableau almost since its inception to integrate and visualize data from multiple sources, making analytics more accessible to a growing number of employees. Results from the company’s data journey includes up to 3 times faster reporting, more than 50% improvement in operational cost efficiency, and a more than 25% reduction in order cancellations.
Enabling insights at the click of a button
Before partnering with Tableau, TATA 1mg’s analytics reporting cycle was slow and manual. It took nearly four hours of effort to gather and analyze data and share the results with stakeholders. The company wanted a solution that could quickly process large volumes of data and automate reporting. Tableau was chosen for its scalability and its features like scheduled data refreshes.
“We have a large database of transactional and clickstream information that helps us understand and serve our customers better. What we do as a team is filter out the noise from the data and provide the business with the information needed to make decisions,” said Nikhil Doegar, Vice President – Business Intelligence at TATA 1mg. “The challenge we’ve solved with Tableau is making that information available to everyone at a click of a button, even as we continue to scale.”
TATA 1mg implemented Tableau Server and Tableau Desktop in 2016 and has since integrated data from multiple sources to track and report on everything from sales trends to supply chain operations. This has included leveraging Tableau’s native integration with Amazon Redshift and Snowflake. The integration with Redshift enables TATA 1mg to analyze transactional data on a real-time basis, enabling it to better track the customer journey and identify potential fraud.
Goldstone Technologies Limited, a business intelligence, and IT services company, has supported TATA 1mg’s data journey by helping to manage Tableau and related business systems. This has not only minimized downtime, but freed up developers to focus more of their time on creating dashboards.
“You need partners you can depend on to keep things running smoothly and ensure your business is not impacted when things go wrong. Goldstone provides that reliability,” said Nikhil.