In this video, you'll hear from:
- Susan Baier, Owner of Audience Audit, a market research firm
- Feras Alhou, Co-founder of E-Nor, a digital marketing agency
- Bill Engel, Chairman of Consumer Orbit, a media planning and advertising agency
"Today's CMO doesn't have six months to wait to make a decision," Bill emphasizes. "If he has a question, he wants it answered this afternoon."
"In the Mad Men days," says Susan, "agencies could wing it, and nobody could really tell if what they were doing worked. Agencies now can see the metrics. Their clients can see the metrics. And if you're guessing, there's a big chance that one of your guesses is going to be wrong."
When she uses Tableau to visualize data and answer questions in real-time during client meetings, she says, "jaws drop, questions get answered, and we can keep moving forward."
Using Tableau, says Feras, "I can see that 360 view of the prospect and the customer. This is very, very actionable."
Learn more about Tableau for marketing analytics.