Intro Group uses Tableau in multiple industries, on a global scale


Today, Intro Group’s interim managers use Tableau to understand the state of a company.

Marcus Kresin, Group CIO, shares how Intro Group can quickly integrate existing data sources, merging commercial and operational data within minutes. This way, they can efficiently replace existing reporting systems if needed.

In Tableau, Intro Group localizes workbooks to serve analysts all over the globe—and to collaborate on international projects. Marcus highlights how “Tableau is bringing people together from different departments [to] see specific drivers and specific data patterns.”


Tableau: Please introduce yourself and your company.
Marcus Kresin, Head of IT and BI: My name is Marcus Kresin and I’m the head of IT and business intelligence at Intro Group.

The family of Intro Group started round about eighty years ago with a family business, mainly in fashion retail. In the last decades, we also expanded into other areas like travel and transportation, namely airlines, hotel business, real estate and we are mostly active there in investments, in interim management, and of course, in advisory services.

One of the big advantages for us is that you really can enable a fast decision-making.

Tableau: How does Intro Group use Tableau as a whole?
Marcus Kresin: When we start up new companies or we take over distressed companies, the insight into the data to understand what is happening within companies is a key point for us.

We are mainly using Tableau Desktop and in larger environments, our customers are using Tableau Server environments. We try to bring in the expertise we have from the industry and from the data analyses into the companies and then to run it locally.

When you turn around airlines, it's very important that you have an insight into the data, that you actually see what is happening in detail. How does the passenger behavior change? Is there any change in the booking patterns? So we use a daily data feed from reservation systems and then we analyze the snapshot data. With the output of the analyses we agree on specific actions and then we again use Tableau to monitor the success of those actions.

Tableau: What do your users like most?
Marcus Kresin: One of the really nice things with Tableau is the development speed. This is what the users like.

Tableau for us is a strong contributor to the success of our projects.

Tableau: What benefit has the solution brought to your organization?
Marcus Kresin: One of the big advantages for us is that you really can enable a fast decision-making. Tableau for us is a strong contributor to the success of our projects. Analysis is only a brick in the whole chain, but a very important brick, and this brick we don't want to miss.

Tableau: What was a deciding factor in choosing Tableau?
Marcus Kresin: The key decision point for Tableau is the multi-language set-up. We have the possibility with Tableau Server to operate Tableau worldwide. It's not only about showing how it is, but it's also very important for us in running the companies, in understanding why it is like that.

Tableau: Are there any other reasons you'd recommend Tableau?
Marcus Kresin: One of the most important non-technical aspects for us working with Tableau is bringing people together from different departments. They see how their analysis is growing. They start to discuss about the business. They see specific drivers and specific patterns. And they start actually talking about the key to success.

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