Örum adopted Tableau as part of a new analytics strategy, spearheaded by the IT personnel department and championed by the Chief Information Officer, Juho Luukko and CEO, Lars Husberg. Today, Örum uses Tableau Desktop and Tableau Server to share, distribute, and collaborate on the data that had been hidden away for so long. Reports that previously took weeks—sometimes months—to develop are now ready in minutes. Örum now has a governed, complete view of key sales metrics, allowing the company to be more responsive to sales opportunities, cross-sell complementary automotive spares, and ultimately grow revenue. The role of IT has also changed. With this time savings, the team can focus more on strategic projects—enabling the business to be successful.
Driving an automotive parts business into the fast lane
Örum Oy AB is one of Finland’s leading automotive parts distributors. Founded in 1902 and with a turnover of € 68 million ($78 million), the company provides vehicle owners, repair shops, and automotive dealerships with automotive spare parts and accessories for almost any model of vehicle. For many years, Örum used a legacy enterprise resource planning (ERP) system to source data for sales, finance, and other departments. However that model was broken: the reports that emerged from the ERP system were either unreliable, outdated, incomplete—or sometimes all three. “Until a few years ago, reporting was a mess,” says Juho Luukko, Chief Information Officer, Örum. “We simply couldn’t trust the data we were looking at. The ERP system was so inflexible that data extraction took time, money, and resources.” The company struggled to analyze sales, profit, and customer satisfaction. For example, it was difficult to determine underselling parts or the most lucrative garages.