El Al is the national airline of Israel and a symbol of the country around the world. Founded in 1948, it has grown to serve over 50 global destinations, flying six million passengers a year and generating more than $2 billion in revenue. It is also considered one of the world’s most secure airlines, thanks to its stringent security protocols, both on the ground and onboard its aircraft. El Al uses Tableau to consolidate data from across the company into a single source of truth, driving data-based decision making and helping identify key operational areas where major cost savings can be made. Employees at all levels also use Tableau Mobile to view detailed data analytics on the go, from senior executives on the road, through to engineers servicing the company’s fleet of aircrafts.
Tableau was unanimously chosen thanks to its ease of use, powerful visualisations and fast, effective data analytics capabilities.
One of the first main advocates we had was the VP of Operations who quickly saw the potential. We created a great dashboard for him to show to other VPs and it wasn’t long before everyone wanted it for their department.
Tableau Mobile is huge for us, it’s extremely easy to adjust a dashboard to fit mobile devices, which means members of our service and operational teams can still access all the information they need while out in the field.
Tableau Mobile delivers fast analytics and reporting to non-office based employees
Due to the nature of its operations, a large percentage of El Al’s employees work outside the traditional office environment, but they still need fast access to analytics and reporting in order to perform their jobs effectively. For this reason, Tableau Mobile plays a big role in the company’s data strategy.
“Tableau Mobile is huge for us,” says Ido. “It’s extremely easy to adjust a dashboard to fit mobile devices, which means members of our service and operational teams can still access all the information they need while out in the field.”
“It’s not just the field teams either,” continues Ido. “Almost 80% of the time our Management spends using Tableau is via Tableau Mobile on their tablets or Cellular Phones.”
In total, around 25% of all dashboard views come via Tableau Mobile, helping the workforce stay connected to key data at all times, regardless of where they are. This fast, simple access is central to El Al’s goal of becoming a fully data-driven company in the near future.
“We’ve got a long way to go but we’re getting there,” concludes Ido. “Thanks to Tableau, one visualisation can now unlock powerful insights across all departments. By 2020 we also hope to automate many of our data processes, saving employees time and freeing them up to focus on much more critical business activities.”
*Photo Credit: Yochai Mossi