Whitepaper

Visualization: Set Your Analytics Users Free

Author
David White, Senior Research Analyst, The Aberdeen Group

Visual data discovery tools are a relatively new addition to the spectrum of business intelligence solutions. Data collected by the Aberdeen Group, found that employees in organizations that used visual data discovery were more likely to find the information they need, when they need it. These same companies were able to scale their use of scarce IT skills more effectively.

This new research — based on data collected in 2013 from 29 organizations using visual data discovery and 95 that were not — reinforces those findings.

In this whitepaper, Aberdeen Senior Analyst David White looks at the value customers can get from using visual data discovery tools. As White writes: "Visual data discovery solutions are still early in the adoption cycle — only 22% of survey respondents currently use this class of analytics solution. However, a number of significant benefits and best practices are starting to emerge.”

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About The Author

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David White

Senior Research Analyst, The Aberdeen Group

David White is a Senior Analyst in the business intelligence research practice. Choosing the right product or solution is important, but many other factors are also crucial for a successful BI project. With this is mind, David uses his 20 years of experience with many industries to research the art and science of getting the right information, to the right people, at the right time. His research, based on data collected from technology users, demonstrates how analytics can be used to help tackle business problems. The research also provides best practices that all companies can use to maximize the value of their investments in integration, data warehousing, and business intelligence. In addition, David’s in-depth experience and research data is used by software vendors to help shape and direct market strategy.