Whitepaper

Data Storytelling: Using visualization to share the human impact of numbers

Authors: 

Storytelling is a cornerstone of the human experience. Throughout human history, we have developed new mediums for telling stories—from oral histories to printed books to movies and even comic books. But can stories be told with data, as well as with images and words?

This whitepaper explores the evolution of storytelling throughout human history, focusing on how modern data visualization tools can be used to tell especially powerful stories with numbers.

Learn about the impact of stories on human cognition, how data stories can be used to communicate with decision makers, and how your data stories can be used to impact lasting change in the world. Download the whitepaper today.

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About the authors

Jock Mackinlay

Vice President, Research & Design, Tableau Software

Robert Kosara

Research Scientist, Visual Analysis - Tableau Software

Michelle Wallace

Product Marketing - Tableau Software

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