How PepsiCo’s Big Data Strategy is Disrupting CPG Retail Analytics
Like all consumer packaged goods (CPG) companies, PepsiCo relies on huge volumes of data to accurately replenish its retailers with the appropriate amount and type of product. Across the CPG industry, most analysts exclusively rely on Excel and Access for data wrangling, but as PepsiCo’s data surpassed the capabilities of those tools, they knew they needed a better way.
By adopting Hortonworks, Trifacta, and Tableau, PepsiCo has been able to automate the bulk of their regular data preparation processes and improve the speed and accuracy of their reporting. In this webinar, supply chain leaders from PepsiCo will discuss:
• Why adopting a Hadoop platform was critical for increased speed and agility
• How next-gen data wrangling decreased PepsiCo’s analytic build time by 90%
• How PepsiCo leverages data visualizations for million-dollar sales decisions
This webinar is in partnership with Trifacta and Hortonworks.