Forbes & Tableau CMO: Getting a Seat at the Table to Drive Organization Growth
Forbes conducted research with over 350 CMOs and 50 subject matter experts on how marketers quantify and communicate the value they create for the enterprise.
Marketing accountability has emerged as a CEO level issue in a rapidly changing marketplace where intangible assets make up 84% of shareholder value – and brand equity, customer relationships, organic growth rates and innovation increasingly drive stock price.
Join the report’s author, Forbes CMO Practice analyst Stephen Diorio, and Tableau’s CMO Elissa Fink on October 24 to find out:
- 6 ways marketing strategy, investment and actions contribute to shareholder value.
- 6 roles CMOs must play within an organization to maximize value creation.
- 12 characteristics of highly accountable marketing organizations.