Tableau & Forrester CIO Study: Real world AI use cases across industries.
AI Imperatives for the modern IT executive
Real AI, Real Value: 2025’s Top Use Cases
We partnered with Forrester and surveyed 700+ Global IT leaders to find out how well AI has been adopted in different industries including retail, financial services, tech, manufacturing, and healthcare. Get early access to our study results when they are delivered, and discover leading industry use cases and strategies delivering accelerated value realization in practice.
Here’s what we found:
80%
agree/strongly agree org’s that effectively adopt AI will improve customer experiences.
81%
agree/strongly agree over the next 5 years that the ability to effectively leverage data will define organizational success.
85%
have 1 or more AI use cases in production.
46%
believe their company is not moving quickly enough.
Discover findings and takeaways from the Forrester research.
Further your AI journey with these findings.
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Top use cases where AI will deliver strongest business value.
Retail
- Demand forecasting/predictive inventory optimization
- Real-time inventory tracking
- Chatbots for customer service
Manufacturing
- Dynamic pricing based on supply, demand, and competition
- Supply chain management and visibility
- Optimizing maintenance/reducing downtime
Healthcare Provider
- Personalized customer service
- Risk management
- Appointment Scheduling
Life Sciences
- Supply chain management
- Clinical trials
- Order fulfillment optimization
Financial Services
- Risk management/fraud Detection
- Regulatory compliance
- Financial forecasting and planning
Tech
- Intelligent chatbots for service agents
- Personalizing campaigns and product recommendations
- Real-time fraud detection
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